Advanced Analytics is no longer just for PhDs in the research department of businesses and organizations. Next-generation systems and tools have become ubiquitous as their pricing and costs of operations have plummeted. All managers can now have access to AA for daily decisions, annual planning, and high-level strategic assessment and execution.
Key issues include: What kinds of data do I need? Which programs should I be using? How can I make AA a seamless component of daily operations?